About 14th Annual Patient Summit USA 2017

Key topics covered at this year’s summit:
Patient insights are the answer: to building trust, making pharma more approachable, understanding how to create trials which patients want to participate in, uncovering patient needs, and ultimately, making better drugs

Mindsets must be transformed: to change the way people act, you must first change the way they think. Discover how renewed focus on the individual patient is the best way to positively change your pharma culture

Do it with digital: Hear how leading pharma brands are using technology to capture, understand, and improve relationships with patients, payers and HCPs